Thursday 8 October 2015

Robot and Frank Theatrical trailer analysis





Inter-titles:

The first inter-titles introduce the setting so that the audience are familiar with how technology may progress in the near future. The other inter-titles are at the end of the trailer, showing the ratings that have been given from newspapers. As well as what award wining actors are involved in the film, and "Winner Sundance film festival", this is to impress the audience as well as to make it trust worthy. Followed by the title of the film, laid over the top of the robots face to show how the man has become best friends with a robot.



Music and Dialogue

The music at first is calm, created by stringed instruments, with diegetic sound of the technologies that are around at the time when the film is set. The music then stops when the disruption of the film comes along, which is the robot. More upbeat music then starts to show that there's a change in his life. The music always changes when something new in his life happens, each time choosing a different tempo and a different type of string orientated song. The music becomes rapidly when the film has the most tension and adrenaline in it, to show how serious the film becomes.


The dialogue starts with a robots voice to show how the world is robot dominated. The dialogue introduces the characters and the relationships between them. Sometimes the dialogue will be used as a voice over, whilst shots of what their explaining will be shown over the top.





Shots and Editing: 
The beginning is slow paced, as its introducing the setting, a range of shots are used to show his relationships with characters as well as to show off how cinematic the film is. The very first one is an establishing shot to show the type of person frank is as well as the setting. The first shot shown of frank and the robot is a long shot to show how he doesn't agree with robots. However throughout the trailer there are two shots to show how he has began to like the robot. The editing then becomes faster towards the end to create adrenaline, as well as to show that what he is doing is risky, this engages the audience to watch the film as they want to see what happens in the film.

Target audience and Genre: 

The target audience would be for an older audience of 30+ as it's a story of an older man. However they use robots in it, therefore that may entice younger audiences. Its quite a slow paced trailer with soft music in it, therefore it is more likely to intrigue older audiences. The genre is justified by the use of shots of Frank conversing with others, as well as close ups of jewels and locks. This show's that the genre is drama and crime.


From this trailer, I would like to use the different music changes to portray the different emotions and themes throughout my trailer. 

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