Legend Teaser Trailer Analysis

As one of the first tasks that we were set to do, we had to analysis the teaser trailer for "Legend" to help us understand how a trailer works, and what sort of things we should be looking out for when analysing trailers, as well as what to do when making a trailer. 

This trailer is 30 seconds long, which is just enough time for their target audience to watch it, and still be engaged. As its such a short trailer, it makes people interested in watching it, as people naturally have

little attention spans, and a 30 second video will be enough time to engage them without boring them.Firstly the production companies are shown together on a washed out background for a second, keeping the information short and snappy. In order for the trailer to present as much information for the audience to absorb about the film as possible.

Gangster Crime Genre:

The genre is clear through the use of snappy editing, which builds up the adrenaline of a gangster crime film. Close ups of money, cars, suits, the city and guns are shown in quick flashes on the screen, to summarise the generic conventions of a gangster film.

Unique Selling Point

• The main unique selling point is that Tom Hardy is playing two different characters, this flashes up on screen for a second with ratings, displaying four stars to advertise how astonishing his performance is. At the beginning an establishing shot shows him in the same room, to engage the audience to watch the well edited special effects and convincing performance Tom Hardy in Legend.
• The target audience would typically be 18+ men as they are drawn to subjects such as cars, money and gun's.

Fast Pace Editing

• The entire pace of a teaser trailer has to be incredibly fast and snappy to build up the adrenaline and mystery for the film, in order to engage the audience and make them excited to see the film. In this teaser trailer, the editing is matched up with the beats in the music, to add more emphasis on how much adrenaline and action is in the film. This is done to make the their target audience of 18+ males eager to see the film as soon as it is released.
• The music used in the trailer is from a chart song that most of the public would recognize, this would make the audience feel comfortable with the film because they are already familiar with some of the traits being used in the film. The music is also fitting to the genre of crime, as the guitar sounds gritty and this puts emphasis on how grimey the film could be.

Narrative

Some dialogue is used to briefly introduce the narrative and the characters. For example when one of the Craig brothers says "me and my brother, we're gunna rule London" it switches quickly between a mid shot of the brothers, a long shot of one of the brothers stood in a building looking over London, and a close up of one of the brothers. This sets the scene and introduces the main characters to give the audience the minimum amount of information to sway their decision of whether they will watch the film or not. The dialogue also references other gangster events, in order for the target audience to be able to compare the film and therefore decide on whether they will enjoy the film or not.

Intertitles

• The intertitles in a teaser trailer have to get the main points across quickly, so the audience will gain a brief understanding of the main concepts of the film. The intertitles quickly flashed in-between shots were:
• Based on the true story
• Power
• Fear
• Family
• Legend