This is theatrical trailer of the film I Robot, the trailer is 2 minutes and 26 seconds long.
Intertitles:
The first intertitles shown are 20th century fox, this is shown very quickly in a blue tinted filter, to match the next intertitles that come up on the screen.
The intertitles explain the equilibrium of the film and the plot, along with a voice over that reads the intertitles. This could be done for dramatic effect, as well as to link to how the characters in the film have been brain washed by an advertisement for a better living with robots.
The intertitles briefly introduce the dilemma of the film, and this engages the audience to watch the film as they would want to find out what's going to happen.
"We designed them"
"To be trusted with our homes"
"With our way of life"
"With our world"
"But did we design them"
"To be trusted"
"This summer"
"One man"
"Saw it coming"
"Will Smith"
"I, Robot"
"7.16.2014 IROBOTMOVIE.com"
Music/ Dialogue:
The music at the beginning is very suspenseful as it uses violins and ticking noises to create an eerie atmosphere. The sound of objects cutting through air is added when the intertitles come up, to represent how fast the serious problems are happening in this advanced fictional world.
The music then changes to become upbeat when one of the main characters is introduced, to imply that the genre is action. The music sometimes stops to give dramatic effect, as well as to show a different section in the film.
Guitar based music is used to show that the characters are on a mission, as generically guitar music can be associated with action based missions in a film.
Orchestra's are used to build tension and adrenaline in the trailer, as they are powerful and make the film seem suspenseful.
The dialogue mostly explains the plot, from the main characters point of view, as well as to show the characters opinions on each other.
Shots and Editing:
Establishing shots that use panning are used to introduce the location and characters.
The editing can be fast paced to introduce the current situation in the film.
Slow motion is used to focus on important characters as well as being used for dramatic effect to show the difficult situation they have to face.
Flares are used to cut quickly to the parts the producers want to show in the film, as well as to continue the theme of technology over taking human life.
Lots of extreme long shots are used to show that the their could be an army of robots against humanity. Close ups are used for dramatic effect.
In the middle the editing pace gets slower to elaborate on the plot of the film more. However towards the end, at the attempt to reinstall equilibrium the pace is faster as this is when all of the action shots are shown. The pace needs to be fast to build up adreneline and for the audience to be interested to see how the film
Target audience and Genre:
From the high usage of guns, shattering glass and cars we can establish that the film is an action, the fast pace editing helps to build up the adrenaline used in action films. As the film is based on robots malfunctioning, the film is also a Sci-fi.
The target audience would be for 15+ as they would be able to understand how technology can have bad effects on the human race, and how it can malfunction.
Special effects: The special effects used are to create the robots. In the year of 2004, this would have been new technology, and audiences would have been impressed by the CGI. Therefore this would engage audiences to watch the film as it had new technology in it.
From this trailer I would like to use blue filters to represent the sci-fi genre, as well as to make the shots looks eerie. I have learnt that I want my trailer to have a contrast of themes in order to make the narrative more complex, and to appeal to an intellectual audience.
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